“Precycling” Is the New Buzzword of the Week

Here’s a new buzzword to add to your PR jargon: “precycling.”

Brandweek reports that this word is starting to catch on as the latest manifestation of the green marketing fad.

Now, what does it mean? It’s apparently another way of saying “conserve.” As in, re-using plastic water bottles rather than tossing them and buying another one. Re-using plastic and paper bags. Buying large quantities rather than single-serving  packaging.

As Brandweek reports:

Precyclers remove themselves from junk mail lists, read paper-based media online and even carry around “precycling kits” consisting of cloth napkins and silverware—anything to reduce waste and not contribute to the recycling bin.

“It’s not just about how you dispose of [products and packaging] anymore,” said Melissa Lavigne, director of marketing for The Intelligence Group [the people who came up with the word]. “It’s about being conscious about products you buy in the first place. That’s the idea behind precycling.”