The embargo has been one of the most useful tools in the PR toolkit. It allowed newsmakers to get their news out in a timely and orderly fashion, and it allowed journalists a little extra time to work on future stories.
And the buggy whip was a key product in its time, too.
Now, in the ages of blogs, “continuous news desks,” and email, is it possible to release news on an embargoed basis, or is that a tool we need to retire?
If it is dead, then I say, rest in peace. I’ve found embargoes to be one of my favorite tools, because it added an air of exclusivity to a story. And if it is dead, what do we do to replace them?
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