I know that many in the BNET audience are in search of free whitepapers so I thought I would pass along a high-quality source of PR whitepapers: PRWeek.
For some strange reason, PRWeek has two different ways to access whitepapers:
a) go to their site at whitepapers.prweekus.com and you can sign up to access a white paper library on topics such as email marketing, newsletter design and search engine optimization.
b) sign up as a user on their main site and you’ll get emails from them offering other whitepapers, such as the one I got this morning from Vocus on “the expanding role of PR professionals.” In these cases, you once again have to give them your contact info, because these vendor-sponsored whitepapers are all about lead generation.
BTW — I’m a big believer in the use of whitepapers for lead generation and for positioning yourself in the marketplace as an expert.
It’s much easier than you think: pick a topic, research/write 5 or 10 good pages on it (hello, high school) and post it on your web site. The topic doesn’t have to be groundbreaking (see Vocus’ above) but it would be nice if you had something fresh to say about it.
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