- Corporations will/are taking over social media: David showed a screen shot from iTunes of the most popular podcasts, and almost all of them were generated by large media corporations (including NPR)
- There are really 2 blogospheres: the personal ("what I did on my vacation") and ongoing large-scale blogs such as the Gawker blogs, which are designed to generate traffic and sell ads. David calls these "clogs"
- The power is not the technology, it's the content
- The corporate world is loosening up regarding social media. For example, one day the Times simply decided to give David permission to post his personal technology videos on iTunes and YouTube.
- PR opportunities: harness the media, figure out how to use it; but don't abuse or people will stop believing you; people want things that are real
- David's ideas for corporate social media: behind-the-scenes information, design prototypes that didn't work, customer-generated content
- Diffuse negative information about you on blogs by setting up a Google Alert that's tracking blogs and when you see something inaccurate or unfair, jump on it and comment immediately -- it will diffuse the situation (this from his personal experience)
- He said he went looking for a good summation of the value of social media and came across this post from Chris Heuer of the Social Media Club -- it's worth a read
Tuesday, June 12, 2007
NY Times' David Pogue at the Bulldog Conference
David Pogue, the personal technology columnist for the New York Times, gave a hilarious and insightful keynote at the Bulldog conference today. Some of his comments:
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That's so cool... I love finding out when people I admire like something I have written - great feedback when much needed in the midst of a crazy busy couple of days. Thanks for reporting on the conference and sharing these insights. Many of the things David talked about are similar to what we discussed at our Social Media Workshop yesterday - will get the video up from that soon...
ReplyDeleteGlad to be the 'reporter' for you Chris -- for the sake of transparency, let me clarify that David excerpted your post on a powerpoint slide. i went looking for the exact paragraph he quoted and realized he had condensed down your post into a single paragraph, which went by too fast for me to copy down verbatim.
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