KD Paine: Journalists Relying More and More on Blogs for Reporting

From the Media Relations Summit:

KD Payne, the PR Measurement guru, gave a great presentation about "measuring the ROI of social media." If you're interested, she'll be posting her presentation on her website. (free reg. required)

In keeping with the media-specific theme of this blog, here's the information from her slide about the penetration of blogs into mainstream media coverage:

• 51% of journalists read blogs regularly


• 28% rely on blogs for day-to-day reporting


• 70% read blogs for work-related tasks


• 33% say they use blogs for uncovering breaking news or scandals


• 43% use blogs to research and reference facts