Clear is the New Clever

I love the title of this post: "clear is the new clever." There -- I said it again.

I'm not a particularly "clever" PR person. I don't come up with lame excuses, I don't misdirect people to divert their attention. I like to help clients sort out their story, position themselves strongly, and then tell the world about it.

So I loved picking up this line from journalist/author Sarah Lacy on a recent Bulldog audio conference. Like me, she prefers that people just give it to her straight and clear, rather than trying to grab her attention with something they think is "clever."

Love it.