Tuesday, November 24, 2009

San Francisco Mayor Gavin Newsom Acts Like a Complete Jerk in a Media Interview

I'm always on the lookout for good on-camera examples of spokespeople doing a terrible job. It's a great teaching tool -- seriously. So if you've got any examples, by all means forward them to me.

Playboy SF Mayor Gavin Newsom has made a dandy contribution to the archive with his interview on CBS 5 here in the Bay Area. Newsom dropped out of the California governors race a few weeks ago, and the conventional wisdom is that he has been pouting and avoiding the press, who he foolishly blames for his early demise. (Note to Gavin: look in the mirror for the true culprit).

He came out of hiding to start giving interviews now that San Fran is facing a half-billion-dollar budget deficit. But does he make nice and try to get his messages and position across? Would we be talking about it if he did?
Opening line from reporter: Let me start by asking, where have you been?

Newsom: $522.2 million.

That was his answer. The amount of next year's deficit. He then went on to ridicule, lambast and generally shit on the media and anyone who thinks he has been a bizarro character since he dropped out of the gubernatorial race. Finally, when the reporter wants to talk about the deficit, Newsom has already lost his cool and walks out on the interview!

The cherry on top: as he is leaving, he says, "Off the record, I'm amazing disappointed, amazingly. I just am. Professionally, you know."

He says this on camera! Off the record, are you kidding me?

Thanks for the classic what-not-to-do interview clip, Gav.

Here's a link to the clip, so you can watch it for yourself: Gavin Newsom's Terrible Interview

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