Most media directories cost money, but not this one: the Society of Professional Journalists' online directory of freelance journalists.
The directory lists 914 professional journalists who make a living as independents, and gives their names, coverage areas and best of all, contact info [including email], right there on the web. It's true.
The reason it's out there for free is that the directory is intended first and foremost for media editors who are looking for freelancers to hire. But that doesn't mean we PR folks can also scan the directory for potential journalists to pitch our stories to.
One more tip, an obvious but important one: do some homework on the freelancers you are pitching to see if they would be a good fit for your story. They usually have samples of their work posted on a web site and sheesh, you can always Google them.
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