In the ooollllddd days, you could hand out embargoed news and assuming you had a good relationship with the media, the news would sit in the can until the agreed-upon time. But the Internet and online media changed all that, for good.
In the tech news space, in particular, the embargo has become a cause celebre. TechCrunch, one of the gorillas in the tech media space, has been pushing for the death of embargoes for awhile, and their wish may be coming true. TechCrunch may be a little early in writing an obit, but in the end, they may be right.
For other tech journalists, however, it's still something of an open issue -- and one we'll discuss next Wednesday (along with many other topics of interest to tech PR) on the PR University webinar, Tech Media and Trends PR Can't Afford to Miss: Top Tech Influencers Reveal Best PR Practices for Reaching Consumers in Today's Economy. Panelists include:
- Nancy Blair, Senior Assignment Editor/Technology, USA Today
- Spencer Ante, Computers Department Editor, BusinessWeek
- Jim Kerstetter, Executive Editor, CNET News
- David Lidsky, Articles Editor, Fast Company
- Tom Foremski, Author, "Silicon Valley Watcher"
How do I know we'll be talking about this? Two reasons: it came up today on our pre-webinar prep call, and I'm the moderator and get to ask the questions.
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