With all the hand-wringing about the decline of metropolitan newspapers and other print media, you'd think that the traditional media was simply drying up and blowing away and leaving us in a media-free society. But that's hardly the case.
For one thing, traditional print and electronic media are far from dead and buried. They may be on the decline, but they're not gone yet and may still survive in some viable form or another.
For another, new media models are popping up all over the place, and while none has been a stratospheric business success yet, they are surviving and growing and figuring out how to make money.
As a media relations pro (and I assume you are), you need to stay on top of the media's evolution and be able to talk and think knowledgeably about it. So, here's a link to a Neiman Journalism Lab article called "Five newsrooms H.L. Mencken wouldn't recognize."
It's a behind-the-scenes tour of the news operations of Talking Points Memo, Gawker Media, Daily Telegraph, Valley Independent Sentinel and the Seattle Spokesman-Review.
BTW, who was H.L. Mencken? Good question -- here's your answer.
And while we're on the subject of media evolution, here's an interview with the newly named "social media editor" of the NY Times, Jennifer Preston.
No comments:
Post a Comment