How to Keep Your Spirits Up and Boost Your Success in PR

Doing PR can be a pretty frustrating job, with endless client/boss demands, temperamental reporters and editors (and bloggers), pitching difficulties and the like. It's a wonder any of us enjoy making a living at this at all!

Over the years, I've found that working in teams, brainstorming with colleagues and having the occasional bitch session with my peers makes this challenging profession a little more bearable.

Unfortunately for many of us, we don't work in large enough teams to make such collaborative moments possible. PR is often one of the smaller functions in a business. It's not uncommon for PR to be handled internally at a company by one or two people, and even in agencies, most client teams have only a handful of people.

As a result, our thinking can get stale, leading to more frustration and potentially less PR success. That's why I'm very happy to let you know that I'm launching a new webinar series, PR Power Boost. The first one will take place Monday, June 22 at 1pm ET/10am PT.

PR Power Boost is a 60-minute webinar to recharge your batteries and send you off with a raft of new ideas to accomplish your PR goals.

Here's how it will work:

• A small group will meet on a conference call to get the latest PR tips and share ideas. To make it as high-value as possible, there will be no more than 20 participants per call.


• Everyone's line will be live, so you can ask questions, get answers and offer ideas all throughout the call.


• I'll facilitate and make sure everyone gets the answers they need.

I'm really excited to offer this new service to the PR community and I think it's going to be a great success. I'm pricing it at a very reasonable $75 per session, and offering at introductory price for this first webinar of $60 (use the discount code BOOST).

I hope you will join us, and feel free to pass this post and the discount code around to your colleagues!