Two Innovative Ways to Use Texting in Media Relations

Here are two tidbit's from yesterday's Bulldog Reporter PR University audio conference on email/online pitching (which I moderated):

• Dave Satterfield of Sitrick & Co. said that he has texted reporters to answer questions and make clarifications  during major announcement events, while they were all in the room together


• The Vatican has been sending text messages to followers and the media since 2003. Kevin Dugan of the Bad Pitch Blog said one of the reasons was to reduce the possibility of Vatican-related hoaxes being picked up by the media as legit.