Wednesday, August 12, 2015

After Hacking Scandal, It's Time to Stop Using PR Wire Services

›
Justice Department officials announced yesterday that they have busted up a global hacking and insider-trading operation that allegedly made...
Thursday, July 23, 2015

Keeping it on the Sunny Side: Airbnb's Successful Approach

›
I’m a happy customer of  Airbnb , and I’m pretty impressed with their current public affairs campaign as well, which aims to put a positive ...
Monday, March 30, 2015

BusinessWire #Fail: How to Burn Bridges With a Long-Time and Ex-Loyal Customer

›
I'm having a dispute with Business Wire about a bill, and I wanted to alert you to the situation and urge caution in continuing to use t...
Monday, October 7, 2013

Marc Andreessen on His VC Firm's Content Marketing Strategy

›
Andreessen Horowitz , one of the top VC firms in Silicon Valley, recently made a high-profile hire to beef up its content creation and its o...
Tuesday, July 16, 2013

18 Content Marketing Hashtags for Twitter

›
One of the best ways to follow and participate in the Content Marketing revolution is through some of the popular twitter hashtags people us...
Friday, June 21, 2013

5 More Content Lessons from Quinoa's Pinterest Fashion Board

›
You never know where your content marketing lessons will come from these days. One of my friends in the social media world retweeted a blo...
Friday, June 14, 2013

Getting Stuff Out the Door

›
No matter how much content you produce and post, I'd be willing to bet that you think you ought to be doing more. And if your job respo...