Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional’s job now takes place online.
But to really participate in dialogue and effect change requires buy-in from the C-suite.
PRWeek and the Peppercom agencies are sponsoring a free webcast next Tuesday, September 9, featuring senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.
Speakers:
Paula Drum, VP of marketing, H&R Block
Paula Berg, PR manager, Southwest Airlines
Russell Castronovo, director, social and new media, Sun Microsystems
Moderator:
Sam Ford, director of customer insights, Peppercom
Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst
Go to this link below to register for this FREE event: http://haymarketcomm.net/r/?ZXU=682793&ZXD=22619157
No comments:
Post a Comment