How to Create Better Client Relationships

These days, PR firms need to do some extra care and feeding of their clients. Business may not be terrible, but lose a few clients you can’t replace because of the economy and you could be hurting.

So what steps can you take to create better, longer-lasting relationships with clients? PRSA’s online newsletter has some great tips, excerpted here:

• Listen: don’t do all the talking


• Understand their world: walk a mile in their shoes


• Understand their fears


• Use their language


• Care about your clients (for real)


• Be proactive


• Become strategic


• Change with them


• Be the call your client wants to take


• Articulate your standards


• Create win-win situations


• Go to them: get off the phone and visit them in person