Next Thursday I'll be participating in a panel I helped to create: a PR industry ethics conversation hosted by the Silicon Valley chapter of the PRSA. We will be looking at the myriad new ethical issues raised by the growth of Internet-based media and online PR. If you can make it, I can assure you it will be worth your time. Register here: http://www.siliconprsa.org/
Here's the description:
Navigating Uncharted Waters: How The Internet is Changing PR and Media Ethics
The rise of bloggers and other Internet-based social media, are roiling both the PR industry and the media. In the process, new ethical questions are emerging regarding how the Internet is changing the traditional roles of both journalists and PR professionals. Do online journalists adhere to the same ethical standards as their colleagues in traditional media? Do PR professionals have heightened ethical obligations when communicating directly with the public through blogs and other social media? What standards are emerging and which are still open for debate? We will hear from a panel of media and PR experts and probe ethical issues through real-world case studies.
Panelists:
Jerry Ceppos, former Executive Editor, SJ Mercury News; currently a fellow in media ethics at Santa Clara University's Markkula Center for Applied Ethics
Tom Formeski, editor, SiliconValleyWatcher.com
Jon Greer, media trainer and editor, 21stCenturyMediaRelations.com
Joel Postman, EVP, Eastwick Communications and author of the MediaArtifacts blog
The panel will be on Thursday, September 6, 2007, 8:00 - 9:30 am at the offices of Cooley Godward Kronish, 3175 Hanover Street, Palo Alto
The session is being offered at no cost to PRSA chapter members and $15 for nonmembers.
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