Nice post over at Deep Jive Interests on blogola. Check it out -- this subject is not going away.
In fact, it's just starting. The only reason why blogola is even happening is that blogs have gained enough clout to make it worthwhile to try to influence them. But blogola does flag a key difference between the MSM and new media, which is the utter lack of widely accepted journalistic standards in the blogosphere. In my opinion, such standards will emerge as they did 100+ years ago as today's MSM came into being, but it will be awhile and will come from people talking about things like how to deal with blogola. I do think that "credibility" is a marketable commodity and so just as there may be bloggers happy to take blogola, there will be others who will shun it so they can tout their independence as a selling point.
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