Pinterest Bursts Onto the Scene

Pinterest has come out of nowhere to be the hot new story in social media.

For the uninitiated, Pinterest is a dandy way to share images you like on the web. You just download their little "Pin It" button and then select images you like, pinning them to "boards" on your Pinterest page.

What has made Pinterest particularly pin-teresting is that women 25-34 are the most active users of the site. It has quickly become a hub for fashion, beauty and housewares, and savvy brands have already launched Pinterest pages to get into the conversation.

And predictably, there is some blowback. Pinterest essentially lives off the images uploaded to the web by others, so the big question is: is Pinterest trying to build a business solely on someone else's intellectual property? On the other hand, so much of the web is about linking and sharing, where's the harm to any individual copyright holder of an image being shown on Pinterest?

We'll be discussing the way brands can capitalize on Pinterest on a Bulldog Reporter PR University webinar, and some of the possible speed bumps, on April 20.