Video Investor Relations is Here to Stay

There is no one way to communicate with investors anymore, especially not public market investors. You've got to use all the commonly accepted forms of communication if you hope to reach anywhere near 100% of your target audience.

To that end, don't forget video. Lots of companies are already doing video releases about their financial results -- enough so that Investor Relations magazine just wrote a story about it. And they were kind enough to quote me in it. So here's my quote and here's a link to the whole story.

Jon Greer, managing director of San Francisco’s Jon Greer Consulting, an investor communications and media training firm, is more blunt. ‘I don’t think you’re ever going to see video shot by IROs themselves in investor communications,’ he predicts. ‘Go polished; it doesn’t have to cost a lot.’

Greer concedes ‘there’s a lot of learning to be done’ by PR and IR people. They should know about video fundamentals and be able to select vendors but they should stick to spokesperson training, such as doing mock shoots with professional cameramen.