Even Coffee-mate is Trying to Attract the Millennials

A couple of weeks ago, I shared a great new study of the rising generation of "millennials," the newest generation to come of age and start to have real spending power (let's be honest here, that's what it's all about in the Land of King Dollar).

Then I saw a bus shelter ad that nailed it: an American consumer product, normally associated with the wheelchair set, finding a way to link itself to a generation that is smart, individualistic and inked. That brand: Coffee-mate, Nestle's non-dairy coffee creamer.

Check out this ad: