PRSA finally unveils a new web site

PRSA finally took the wraps off its new web site. It was long overdue. The old one was a mess, and did not represent the industry well. It was worse than a case of the "cobbler's children." The old site screamed: we're not very competent.

This new one says, we get it (2007 edition). That is to say, it is clean, easy to navigate, but static. There's no video on the homepage, no Twitter feed, no industry news on the homepage. The rotating images on the homepage are clearly clipart, and pretty generic "businesspeople" at that, rather than real PR people in action [how about shots at the national conference, PR people working with a journalist, PR people working with a graphic artist? just some thoughts].

Nevertheless, an overall vast improvement.

One serious nit to pick, however: where did they get their map of the U.S.? Specifically, take a look at the shape of Alaska. What is that, the GOP elephant version of Alaska?

Here's what Alaska really looks like: