Great insights into New York Times blogging

MyRagan.com has a great article  by Paul Boutin, a Times freelancer and VentureBeat.com writer, about the nuts and bolts of blogging for the New York Times. It's free today but may go behind Ragan's paid sub firewall soon so check it out while you can.

Inside peek: How The New York Times handles its blogs

Excerpt:

In many ways, the Times’ blogs are no different from anyone else’s. But there’s one organizational trick they employ very effectively: Division of Labor. Times bloggers don’t work on their own. They don’t handle every aspect of their blogs. Who does what is divided up to bring specific expertise to bear on different parts of each post. The result is I can crank out more posts, and those posts are better overall, than if we writers did everything ourselves. I know, not everyone wants to have other people involved in their blogging. But there’s a reason people work in teams.