Dan Abrams, the MSNBC talker and would-be PR counselor, has been taking some heat (from this blogger and elsewhere) about the stated strategy of his Abrams Research shop to use working journalists as moonlighting PR consultants to his clients.
With journalism under siege and journalism jobs vanishing faster than you can say "Huffington Post," it does make some sense that these professional communicators would look over the hedge and see public relations as a place to earn some cash in today's (and tomorrow's economy).
As I said earlier this week, Abrams' use of freelancer journalists as PR consultants is not really new. Get a fulltime NY Times staffer to serve as a consultant, and now you've got something innovative (if not desirable). But those on the margins have been making a living wearing different hats for a long time.
Anyway, it turns out Abrams as either sparked a debate or just been early to the trend. Via Ragan's daily email blast, here are some links that also relate to this emerging trend:
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