To communicate in today's world, think "infosnacks"

Tweets. Text messages. Emails. Emoticons. LOL.

You name it, and we can shorten it into a tidbit of information. That's an "infosnack."

No longer do people want to "digest" a full newspaper article or curl up with a good book. Give me the story in 140 characters (twitter) or even less (TXTing) and let's get it over with.

So -- to get to the point -- what sorts of "infosnacks" are you providing to your key audiences? Are they the usual corporate inedible mush, or is it something tasty and brief?

This is one of the main challenges in PR today -- in some ways bigger than the Internet revolution itself. People don't have time, or don't want to take the time, to understand what you are trying to say. They want it now, fast.

That means:

• Short email subject lines


• Tweets


• Social media style press releases


• 60 second videos


• TXT messages

Give it to them the way they want it, or find yourself asking why you're being ignored.