Time and again, the biggest complaint from journalists trying to do company research on the web is corporate web sites are hard to navigate and hard to use. "If they're not usable, we'll just go to Google," says Dan Gaines, managing editor of LATimes.com.
But a good credible corporate site? Gaines says that more and more, LATimes.com and other media sites will link directly to your site if you've got relevant information for their users.
Take that as golden advice. And for more such advice, tune in next Tuesday, March 3, at 1pm ET for a FREE webinar I will be moderating with Gaines, and Ibrey Woodall, Marketing Communications Director of TEKgroup International, a purveyor of corporate newsrooms. You can sign up for the webinar here.
This free 60-minute webinar for PR professionals will explore and analyze the results of the latest Bulldog Reporter/TEKgroup International survey of journalist usage of the Internet and other resources to research, follow and report news and features material.
More than 2,000 journalists participated in the survey, which covered how journalists use news sites, social networks, email and online newsrooms to research the news.
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