How to Get Book Authors on NPR

Here's a first-rate tip from the recent Bulldog Reporter webinar I moderated on building relationships with journalists:

The question was this: how can unknown authors, and their publicists, get on prime NPR shows like "All Things Considered"? Answer: create a relationship with NPR Senior Producer Ellen Silva, who produces the "You Must Read This" segment and blog. The segment asks authors to name their favorite books and explain why they chose them. So you aren't getting a flat-out plug for your book, but you are a) getting visibility, b) getting the name of your book out there and c) creating a relationship with Silva and NPR that could be nurtured over time.

Here's Silva's email to get you started.