Some companies expend a lot of energy to fill out applications to be listed among the “most admired” or “the best places to work.” But do these lists really impact the business in any meaningful way, or are they effectively make-work projects for the PR department?
Burson-Marsteller came out with a list of the most sought-after lists to be listed on (got that?), including such lists as Fortune’s “most admired” and BusinessWeek’s Best Global Brands.
Aside from the “best places to work” that might sway some jobseekers, I just don’t see what value these lists have. I’m sure it feeds the egos in the C-suite and marketing departments, and may be an excuse for a cake-and-ice-cream celebration, but does it impact the company’s ability to generate leads, snag customers or boost sales? And on the flip side, does it hurt companies who don’t make the list?
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