While the trailblazers have given us a good start with the Social Media Release, we're a long way from done in transforming the current traditional press release into an Internet-optimized release.
Yesterday, Adweek weighed in with a story about SMRs.
Thursday, Bulldog Reporter's PR University will devote 90 minutes to the subject in an Audio Conference called Supercharging Press Releases: How PR Can Use SEO, RSS and Multimedia to Craft “Smart” Releases for Wider Audiences. SMR pioneers Shannon Whitley and Brian Solis are on the panel, along with a rep from PR Newswire -- the true 300-pound gorilla in this discussion.
BTW -- I would be remiss if I didn't post a couple of resources for you in the SMR category:
Shannon Whitley's PRXBuilder, a build-your-own SMR page
SHIFT Communication’s widely discussed SMR template V.1
Also, while we're on the subject, check out SHIFT's social media newsroom template. I actually like this a lot more than their SMR template.
Hey Jon, did you manage to catch the Bulldog discussion last week? If so, what did you think? Let me know if you would like a copy of the transcript.
ReplyDeleteAll the Best,
Paul Dyer