Tuesday, July 10, 2007

Social Media Release Talk is Heating Up

While the trailblazers have given us a good start with the Social Media Release, we're a long way from done in transforming the current traditional press release into an Internet-optimized release.

Yesterday, Adweek weighed in with a story about SMRs.

Thursday, Bulldog Reporter's PR University will devote 90 minutes to the subject in an Audio Conference called Supercharging Press Releases: How PR Can Use SEO, RSS and Multimedia to Craft “Smart” Releases for Wider Audiences. SMR pioneers Shannon Whitley and Brian Solis are on the panel, along with a rep from PR Newswire -- the true 300-pound gorilla in this discussion.

BTW -- I would be remiss if I didn't post a couple of resources for you in the SMR category:

Shannon Whitley's PRXBuilder, a build-your-own SMR page

SHIFT Communication’s widely discussed SMR template V.1

Also, while we're on the subject, check out SHIFT's social media newsroom template. I actually like this a lot more than their SMR template.

1 comment:

  1. Hey Jon, did you manage to catch the Bulldog discussion last week? If so, what did you think? Let me know if you would like a copy of the transcript.

    All the Best,
    Paul Dyer

    ReplyDelete