Marc Andreessen on His VC Firm's Content Marketing Strategy

Andreessen Horowitz, one of the top VC firms in Silicon Valley, recently made a high-profile hire to beef up its content creation and its overall content marketing strategy. At a rare one-on-one interview with Pando Daily's Sarah Lacy, Marc Andreessen elaborated on the reason for the hire and A16Z's content strategy.

[Notes: The first "Ben" referenced in the answer is Ben Worthen, who recently joined Sequoia Capital to work on content. The second "Ben" refers to Ben Horowitz, co-founder of Andreessen Horowitz. This audio clip was pulled from the 1 hour+ video of the interview.]

Some of the key points Andreessen made:

• We have been trying to fully articulate how we think about the world and what we are like to work with
• If you read Ben Horowitz' blog from front to back, you basically already know Ben by the time you sit down with him. You know how he thinks about companies, stages. It gives entrepreneurs comfort before they walk in the door.
• Prior to hiring Michael Copeland [from Wired.com] to be an in-house content specialist, it has basically been "amateur hour," sitting at our keyboards at midnight with a glass of scotch, blogging. So Michael, among other things, is going to help us "up-level" that and professionalize it, be wittier and more articulate and really broaden that approach out. 
• Put it in the category of trying to explain and be more transparent, so people are prepared and educated.