- Charlene Li of Altimeter Group
Charlene Li, one of my favorite social media pundits, gave a speech at the PRSA International Conference this week and then gave a “press conference” to those of us (including me) who were designated “press” for the conference.
Li said that like most analysts, she is in the midst of developing her “outlook” report for 2011, and she gave us a preview in the press conference.
The two big trends Li is watching as the year winds down are:
- the rise of “social data” and “social search” and
- our evolving feelings regarding privacy and permissions in social media
On social data, Li is watching to see how all the volumes of data we are generating in social media are used. Marketers and others are quickly realizing that social media users are providing reams of valuabe information about brands, trends, likes and dislikes, but are just now starting to figure out how to gather and analyze it.
On privacy and permissions, Li sees us moving away from protecting our privacy and toward managing the permissions we give web sites and our contacts. She likened the transition to what happened when Caller ID was first introduced. Peoples’ first reaction was that it was an invasion of privacy, but after awhile, as they realized that it had value, it became more about giving people useful information that reduced life’s friction.
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