As this blog has noted many times, PR writing needs a major, major upgrade. On second thought, cancel that -- as long as PR writing sucks, I'll probably still be able to make a living, because I know how to string two words together.
But seriously -- I would like to see the profession's writing skills improve dramatically. I hope it happens in my lifetime, but as a sportswriter I love (Ray Ratto of the San Francisco Chronicle) would say, that's not the way to bet.
I've written and spoken a lot about improving PR writing, and I'll be giving it another stab next Thursday, April 23, when I moderate a Bulldog Reporter PR University audio conference on the subject. I just did the speaker briefing call and I can assure you that this audio conference will be full of actionable information about improving your writing skills.
Probably the main thing you need, however, is willpower. You are not going to improve your skills without a) wanting to and b) having the fortitude to take the criticism you need to take to get better. This is the perfect time to commit to improving your writing, because good writing is always a marketable skill.
I took the headline for this post from one of the panelists on next week's call, Paul Furiga, and it's his way of saying that good writing works in any medium, from Twitter to books (or e-books). It's about the writing, not the platform you use to distribute your writing.
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