There's certainly been a lot of coverage of MSNBC's Dan Abrams and his venture into corporate communications and marketing, Abrams Research. Besides being a TV personality (which guarantees some name recognition), Abrams has stirred some interest in his fledgling venture because he claims he is using journalists as moonlighters to do some of the communications work he does -- or wants to do for clients.
There's been plenty of handwringing and pundit-izing about Abrams' plan, since it seems to flaunt one of the fundamental ethical barriers of journalism. My question, posed some months ago when Abrams announced his plan, was whether Abrams could actually deliver anything corporate chieftains might actually pay for, since journalists are not exactly known for their business acumen and shrewd business insights.
Abrams announced his business plan last November. It's now April. So Dan? Got any clients? Got any case studies you'd care to share with the rest of us to give us an idea of how it's going? Any lessons learned so far?
If I don't hear from Dan via the web, I'll try to ask him when he keynotes the Bulldog Reporter Media Relations Summit in May.
[...] 19, 2009 at 5:54 am As previously discussed here, I’ve been quite skeptical about whether MSNBC’s Dan Abrams had a viable business plan when he created his Abrams Research, a new PR shop that claims to use working journalists as corporate communications [...]
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