Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services — Business Wire, PRNewswire or Marketwire — or newer distribution services such as PRWeb?
A media colleague mentioned in passing that he relied mainly on emailed press releases, not wire services, and that got me thinking, so I wanted to ask the Catching Flack audience for some input on the changing nature of press release distribution. Please vote and feel free to chime in with your insights into press release distribution by leaving a comment.
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