PRWeek is running a competition among 32 PR blogs to determine the “best PR blog.” As you can imagine, the 32 blogs that got included have been tripping over themselves to promote their selection.
Apparently, the self-promotion has gone a little too far: PRWeek Editor-in-Chief Keith O’Brien sent out a “knock-it-off” email to the bloggers remaining the in competition, saying,
PR people on the Internets have expressed concern about this completely fun competition–that people are spending way too much energy demanding every man, woman, and child vote for their blog… Can we sort of agree that for the rest of the competition, we are not going to go crazy on the self-promotion?
Uh, Keith — these are PR people and PR bloggers. Of course they were going to go crazy with self-promotion — that’s what PR people do!
Furthermore, Keith wrote in the email [courtesy of PRNewser] that “the winner of the competition gets a post in our tenth anniversary issue. He or she (or they) do not get to proclaim that they are the best PR blog, as determined by PRWeek.”
What’s the point of having such a competition if you can’t boast about winning it? PRWeek makes no such limitation on the PRWeek awards it hands out, and neither do any other award programs.
Memo to PRWeek: Think this one through before you try it again.
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