Has the wall-to-wall coverage of the Olympics affected your PR strategy? Did you avoid releasing news during this period, fearing a lack of coverage, or did you release bad news during this period (also to avoid coverage)?
If you have sports-related products or something to do with China or the Olympic movement, did you try to pitch Olympic-themed stories? If so, how has it gone? Are journalists receptive?
Please take this poll, and add some comments regarding how the Olympics has or has not affected your PR program this month.
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