If you’re interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, “The Fame Formula.”
Go to the podcast with Mark Borkowski.
[BTW — the above was taken directly from the PR pitch. When a pitch is this on-target, the journalist can just cut-and-paste]
Here are some details about what Borkowski discusses with interviewer Eric Schwartzmann:
3:30 - Borkowski describes the background of “The Fame Formula.”
6:15 - Borkowski on how fame is different today from how it was pre 24/7 news cycle.
7:30 - Borkowski breaks down specifically how to sustain fame in today’s media market place.
8:05 - Borkowski on how to make someone without talent famous.
8:28 - Borkowski on the value of the soap opera lives of celebrities to the media.
9:00 - Borkowski on how our expectations of celebrity’s lives have changed.
10:20 -Borkowski on the evolution of personal PR and fame.
11:50 -Borkowski on the role of mainstream media coverage in the manufacture of fame.
13:19 -Borkowski on whether or not any press is good press.
14:05 -Borkowski reveals his insights on how to cope with consumer generated media in the evolving PR environment.
15:23 - Borkowski on his tactics for controlling the message in the social media world.
17:42 - Borkowski on transparency and authenticity in PR today.
21:33 - Borkowski gives PR advice for Barack Obama.
23:24 – Borkowski’s PR advice to the John McCain presidential bid.
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Inside baseball note: this is the first PR pitch I have used since I started writing Catching Flack nine months ago. Figures it came from the shop of Eric Schwartzmann, one of the savviest PR pros out there.
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