A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified ‘yes.’
I don’t think you’ve got to create a journalistic blog (like this one) — trust me, it’s a fair amount of work. But I do believe that increasingly, consumers and customers will turn to businesses that have posted fresh Internet content on their sites, and conversely, will have a harder time locating companies with static web sites.
Rather than thinking narrowly about the blogging — that you’ve got to have fresh witticisms everyday or it won’t work — think about what you find interesting on the web — links, pictures, videos — and consider posting those.
That’s what Doug Simon did, and since his business — DS Simon Productions — is a video production company, he did what came naturally: he started a Vlog (or Video Blog). He’s happy he did.
“We’re getting more than 100,000 hits a month,” Simon says.
Simon’s vlog focuses on video interviews with PR industry leaders, such as this one with MWW’s Michael Kempner. “I figured, if you aren’t interested in what Doug has to say, you might be interested in what Mike Kempner has to say.”
Simon, naturally, is an enthusiastic proponent of video. “Video is an authentic style of communication. The camera doesn’t lie,” he says.
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