Online Ethics Panel Coming Up

The PRSA Silicon Valley panel on online ethics for journalists and PR professionals, rescheduled from September, is coming up: it's scheduled for October 30, 8-9:30 am at the offices of Cooley Godward Kronish in Palo Alto.

If you can make it, I hope you will join us. Here's the reg form and here's the description and the panel:

Navigating Uncharted Waters: How The Internet is Changing PR and Media Ethics

The rise of bloggers and other Internet-based social media, are roiling both the PR industry and the media. In the process, new ethical questions are emerging regarding how the Internet is changing the traditional roles of both journalists and PR professionals. Do online journalists adhere to the same ethical standards as their colleagues in traditional media? Do PR professionals have heightened ethical obligations when communicating directly with the public through blogs and other social media? What standards are emerging and which are still open for debate? We will hear from a panel of media and PR experts and probe ethical issues through real-world case studies.

Confirmed Panelists:

Jerry Ceppos, former Executive Editor, SJ Mercury News; currently a fellow in media ethics at Santa Clara University's Markkula Center for Applied Ethics.

Tom Formeski, editor, SiliconValleyWatcher.com

Jon Greer, media trainer and editor, 21stCenturyMediaRelations.com

Joel Postman, EVP, Eastwick Communications