Even as Rupert Murdoch moves forward to close the deal to by Dow Jones, Fox is close to launching its much-anticipated Fox Business Network to compete for business news viewers with CNBC.The Talking Biz News blog is doing a good job tracking this new entrant in business news. If you're interested in pitching FBN, you should check in with this blog to see who's signing on.
I was interested to see that Carly Fiorina has just signed on to be a commentator on the channel. Coincidentally, I heard her speak on Tuesday night in Oakland. She's very, very impressive and articulate. And perhaps most importantly, she talked about business and life and rarely lapsed into business jargon. THAT's how you communicate with a mass audience and rise to the top -- not by talking in buzzwords and jargon.
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