Working with the Wire Services: Bulldog Audio Conference Thursday 9/6

I'll be guest-hosting another Bulldog Reporter Audio Conference tomorrow on working with the wire services. My guests will include:

• Mercedes Cardona, Business Enterprise Editor, Associated Press


• Michael Reid, Deputy Managing Editor, Dow Jones News Service


• Kate Carlisle, Managing Editor, Los Angeles Times-Washington Post News Service


• Karen Denny, Food Editor/Lifestyle Editor, McClatchy-Tribune News Servic

We'll be covering such topics as:

• How do each of these wires work? You'll be surprised at the key differences between them and how much that plays into the success or failure of your pitch


• What they're covering now: so you'll know what to key on when you pitch them


• What the best PR people do to gain their ear, and more importantly, consistently place stories on their wires.

Interested? Click here to register and for more info.