The Audit Bureau of Circulations, the independent body that verifies the circulation of newspapers, will soon start to release figures counting online newspaper readers as well. The ABC said that, "Beginning this fall, newspapers will be able to report in-market print, online and net combined readership." In a related announcement, the ABC also gave magazines the ability to report combined print-web readership.
This is a long-overdue baby step by the media to get some credit for its online readership.
For PR, it means that we will have a credible source of circulation figures to show not only the value of print placements, but also how many people also saw the story online (at least in its original form).
No comments:
Post a Comment