One of the recurring themes of this blog will be the effect of modern economics on the mass media. In general, you're seeing everyday journalism get sqeeezed ever tighter, as advertising and readership shrink. [A couple of exceptions to this trend: luxury magazine and sports news are booming].
So while we'll be talking about the media from the point of view of media relations specialists, it's also instructive to keep track of what the media is saying about itself. Along those lines, here's an article from the bible of American newspapers, Editor and Publisher: "As jobs fade and demands grow, what gets lost?"
Your media relations tip: the better job we do providing media-ready information and spokespeople skilled at providing reporters what they want, the more and better our coverage will be.
No comments:
Post a Comment