There was a great deal of interest in Second Life at the Bulldog conference last week -- those who got it (mainly presenters) talking to rapt audiences of those of us who don't yet get it (virtually everyone else, me included).
I totally get that it's a super-hot trend. I even get why companies and other are flocking there. What I don't get is an urge to get involved. And that probably has to do with my age (sigh) and the apparent (from the outside) learning curve necessary to get something out of Second Life.
But I'll be following it very closely, as much as a new social media trend as a straight media relations trend (I've heard of interviews being conducted in Second Life, but it will be some time, if ever, before this venue replaces other forms of communication with journalists).
So here are some links about Second Life, or rather, the broader category of "immersive worlds."
'Daily Dog: Cisco's New PR Recipe: Includes other topics but also covers Cisco's use of Second Life
Eric Kintz of HP: Top 10 Reasons Why I Still Need to be Convinced about Second Life
Morgan McLintic, Lewis PR: Get a Second Life
PS -- Don't assume that the "immersive worlds" trend will stop with Second Life. Remember, in 1999 everyone thought search was totally covered, and then along came Google. Immersive worlds are probably here to stay, but I expect other players to challenge Second Life's current dominance.
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