Here's a post by an old acquaintance of mine, Dave Winer, on being interviewed via blog post.
His basic message: don't bother trying to interview me by telephone -- that's so last century. Send me your questions by email and I'll respond in my blog.
Now, this is not for everyone -- your typical busy corporate executive a) doesn't have a blog and b) isn't going to blog his answers to a reporter's inquiries. But Dave has always been way ahead of the curve so this is a tactic to be aware of.
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